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Creative Packaging Solutions

Developed the packaging, brand guidelines, logo, and marketing collateral for the launch of R.A.D – Really Awesome Drinks!, a new division of Gravity Winery. The goal was to create a bold, energetic visual identity that reflected the brand’s fun and adventurous personality while maintaining a connection to Gravity’s established sophistication. From cohesive packaging and vibrant label designs to comprehensive brand standards and promotional materials, each element worked together to bring R.A.D’s lineup of eight unique wine seltzers to life.

R.A.D | Really Awesome Drinks!

Created the logo, packaging, brand guidelines, and marketing collateral for a winery’s new line of unique wine seltzers.

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Empress, is a brand that produces a range of consumer goods including women’s sanitary products and paper reams, I designed the packaging for a line of six sanitary napkins, each tailored to different uses while maintaining a cohesive visual identity that reflected the brand’s feminine and functional appeal. I also created the packaging for an A4 paper ream and its storage box, developing a clean, professional look that conveyed reliability and quality. This project allowed me to combine strategic design with visual storytelling to enhance Empress’s brand presence across diverse product categories.

Empress

Designed visually engaging packaging for Empress’s line of six sanitary napkins, as well as the A4 paper ream and storage box

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This client recently acquired Rapid Protectant, a well-established Canadian manufacturer known for its premium-grade alcohol solutions, including hand sanitizer gels, isopropyl alcohol, acetone, glycerin, and more. Upon acquisition, my client wanted to modernize the hand sanitizer packaging to reflect the brand’s renewed vision. I was brought on to lead the graphic design refresh, revamping the labels to create a fresh, contemporary look that aligns with Rapid Protectant’s reputation for trustworthiness, quality, and Canadian manufacturing excellence.

Rapid Protectant

Brought on to redesign the packaging labels, introducing a clean, modern, cohesive look that supports the brand’s new positioning.

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Executed the brand identity and packaging design for Canada Moose, a granola snack company, including two granola SKUs and their Protein Popcorn line. Also created the logo, sales sheets, and advertising materials, establishing a cohesive, energetic look that highlights the brand’s wholesome and adventurous personality.

Canada Moose

Crafted the logo, packaging, sales sheets, and advertising materials for a proudly Canadian snack company.

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Foxy Detox approached me to design packaging for their line of protein powder, detox, and weight management supplements, emphasizing a modern, minimalist aesthetic that reflected the brand’s focus on health, balance, and trust. The project involved curating color palettes, typography, and imagery that highlighted the product’s natural ingredients and wellness-driven message. I ensured the packaging stood out on shelves while maintaining a cohesive visual identity across the full product range. The final design successfully communicated the brand’s commitment to quality and reinforced its position in the health and wellness market.

Foxy Detox

Responsible for designing packaging for a supplement product line with a clean, modern look that conveys health and trust.

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For Blue Water Puzzles, an emerging company dedicated to celebrating global architecture through creative products, I developed a complete brand identity and packaging system for their debut collection of jigsaw puzzles. The series features intricately illustrated Middle Eastern mosques from around the world, highlighting the beauty, history, and cultural significance of each structure.

Bluewater Puzzles

Created a cohesive logo and packaging design for Blue Water’s jigsaw puzzle collection featuring Middle Eastern mosques.

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Produced the packaging design for Kalon, a new cosmetic product line focused on beauty, elegance, and self-expression. My role involved creating a cohesive visual identity that reflected the brand’s luxurious yet approachable essence, from color palette and typography to finishing details. The result was a sophisticated, modern set of packaging designs that captured Kalon’s vision and appealed to its target audience.

Kalon

Developed a cohesive packaging identity for a new cosmetic line centered on elegance and self-expression.

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Watt Shock reached out to me to design and develope the product packaging for their EV charger, they are an innovative brand specializing in electric vehicle chargers. The goal was to create packaging that reflected the brand’s modern, high-performance identity while effectively communicating product features and technical details. In addition to the physical packaging design, I also created composite imagery to be used on Wattshock’s Amazon store, ensuring a consistent and professional visual presence across digital and physical touchpoints. The result was a cohesive design system that strengthened brand recognition and elevated the overall customer experience.

Watt Shock

Developed the product packaging and created composite imagery for use on the brand’s Amazon store.

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For this project, I was responsible for developing the visual identity and packaging design for Rush Energy Gum, a startup that evolved from an innovative college thesis into a fully realized business concept. The product was created to deliver fast-acting focus, energy, and mental clarity, and my design goal was to visually translate those benefits into a compelling, shelf-ready brand experience. I designed the packaging for both the full retail size and a smaller sample size, ensuring that each format maintained strong brand consistency while serving its own functional purpose. The primary packaging features bold, high-energy visual elements and clean typography to communicate the product’s performance-driven positioning. For the sample size, I adapted the design to a more compact format optimized for promotional use, maintaining legibility and impact at a reduced scale.

Rush Energy Gum

Designed the full-size and sample-size packaging for Rush Energy Gum, a startup born from a college thesis.

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