Rush Energy Gum

For this project, I was responsible for developing the visual identity and packaging design for Rush Energy Gum, a startup that evolved from an innovative college thesis into a fully realized business concept. The product was created to deliver fast-acting focus, energy, and mental clarity, and my design goal was to visually translate those benefits into a compelling, shelf-ready brand experience.

I designed the packaging for both the full retail size and a smaller sample size, ensuring that each format maintained strong brand consistency while serving its own functional purpose. The primary packaging features bold, high-energy visual elements and clean typography to communicate the product’s performance-driven positioning. For the sample size, I adapted the design to a more compact format optimized for promotional use, maintaining legibility and impact at a reduced scale.