Lab Logs

Completed a set of brand guidelines for Lab Logs, establishing a cohesive visual identity that supports the company’s mission and strengthens brand recognition. The project included defining core brand elements such as the logo system, color palette, typography, iconography, and layout standards. I also created usage rules and best-practice examples to ensure visual consistency across digital and print applications. The final brand guidelines provided Lab Logs with a clear, scalable framework for future marketing materials, product interfaces, and communication assets.